10 SEO Tips To Boost Sales From Your Online Magento Store 2020
As the most popular and fastest growing e-commerce platform that is also open-source and free, we can say that Magento is a necessity rather than luxury. Many companies, from the smallest to the largest around the world, rely on this absolute MVP.
Experts claim that Magento is basically SEO friendly, but we still think SEO can be improved. Below are some tips to get the best out of Magento in terms of SEO. SEO tips that are really worthwhile.
1. Always update Magento to the latest version
Magento updates are released regularly and if you skip a few, problems can arise. For security reasons, it is advisable to always update Magento, but it is also essential for your SEO position. With every release, Magento also releases the latest SEO features in the ever-changing SEO world.
2. use the right keywords
Although Magento generally performs well with keywords, the default version of title and description, for example, is not SEO optimized. In the Magento management, go to content> design> configuration. In this section you can optimize all basic SEO settings of the shop by using the right keywords.
3. make the meta description and title rich in keywords
A – Keywords
Although SEO optimization is no longer just about using the right keywords, these are still key for a good position. Always use unique keywords in the meta description and title and vary with synonyms, because the search engines love to make new connections. It also increases the chances of being found on various searches.
B – Meta descriptions
When writing the meta description, it is important to always use the main keyword, without it being strange or unnatural. Of course this is not always possible;) Try to avoid the words “de” and “en”.
4. Avoid duplicate content
Duplicate content is never good for SEO. There is just about nothing more punished by the search engines than multiple URLs that lead to the same or identical content. When you have to manually go through duplicate content, it is very time consuming. Fortunately, Magento has a handy way to report duplicate content (so-called canonical URLs) to Google and indicate the URL with the largest authority. It is the function “Canonical Tags” with which you can indicate your duplicate content. In the Magento management go to store> configuration> catalog> search engine optimization. Here, set the “Use canonical link meta tag for category option” to “yes”.
5. optimize product images
Never forget to optimize all product photos on the shop. A strong SEO position starts with consistently filling in all SEO fields and giving the right tags the right content. When images of your products have a search engine friendly name, they are immediately visible in the Goolge search results on images, because the name is in the url of the image. So never call a product photo “IMG0666”, but give it the name “orange-electric-guitar”. This way you create a wealth of value in the long tail of keywords associated with your webshop.
6. optimize URLs
As far as SEO is concerned, it is useful to keep URLs free from any kind of code. Fortunately, Magento offers the option to generate “clean” URLs. You can activate this under “configuration> general> web and then“ URL options ”. Here you will find the “Add store code to URL” option and you can set it to “No”. This means that there are no more category or product codes in your URL and that makes the shop considerably more SEO friendly.
7. Create Sitemap
Unfortunately, Magento 2 does not automatically create HTML sitemaps. This can be solved with one of the available sitemap plugins for Magento. A sitemap can be created fairly quickly and has the great advantage that it gives the search engine bots direct and clear access to all content on the shop. The sitemap consists of links to products, categories, CMS pages and storeviews. This information is sent back to the search engine as a report. In Magento 1 it was also possible to use an XML sitemap, however Magento 2 only supports the HTML sitemap.
8. keyword research
This may sound like an obvious point, but really knowing which keywords your customers are all searching for, the long tail, requires deeper research. During this research, put yourself in the different customers you serve and create personas for this. Then investigate their search behavior. Tools are available for this, such as SEO research tools.
9. Optimize CTAs
In a world where convenience is paramount, optimizing call-to-action is of great value. This does not directly have an SEO value, but an indirect one. Good call-to-action descriptions in texts are picked up by the search engines and result in a click towards your webshop, rather than texts without call-to-action.
10. check analytics
SEO optimization gives the best results if you continuously optimize. Therefore, keep looking at analytics to, for example, the content on which visitors enter the shop and use this information to further improve the webshop content and thereby increase the SEO position.
Magento and SEO
Magento offers so many SEO tools by default and via plugins that search engine optimization is easier than on many other platforms. However, a good basis for SEO always lies in content and making content SEO friendly is a time-consuming task. However, this will be richly rewarded in the long term in traffic to your webshop.